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Personal Branding

Logo Design

logo.png

Duration

2 days

Field

Graphic Design

Branding 

Tools

Procreate

Adobe Illustrator

01 \ MOTIVATION

Designing for myself is challenging, especially for logo. Before coming into design, I first think about what I want to express through my own logo.

The logo represents myself;

the logo expresses my attitude : energetic, bold, creative;

the logo shows my strength: rational and empathetic.

02 \ DESIGN PHILOSOPHY

My Chinese name is 谢 - Xie 玉 - Yu 珩 - Heng, so I use three initials XYH to combine as my logo. As my Chinese zodiac is cow, I want to integrate it into my logo as well.

I spent quite some time on design website to look at different logo, and collect inspirations.

5842a0dca6515b1e0ad75af5.png
牛.png

From ZCOOL - 创小客

微信截图_20200426182742.png

From ZCOOL - 阿拉鱼鱼

03 \ COLOR

The color I select is light blue and orange, they represent my strength of rationality and empathy.

#81a6d7

C:52 M:27 Y:0 K:0

R:129 G:166 B:215

#f6b86e

C:1 M:35 Y:60 K:0

R:246 G:184 B:110

04 \ LOGO

The logo combines XYH three letters together, and the shape of Y is transformed to be like a horn, which represents my zodiac.

logo size.png
logo size.png

0 \ LOGO VARIANTS

The logo is flexible to be used in different background and occansions.

logo variants.png
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