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Personal Branding
Logo Design
Duration
2 days
Field
Graphic Design
Branding
Tools
Procreate
Adobe Illustrator
01 \ MOTIVATION
Designing for myself is challenging, especially for logo. Before coming into design, I first think about what I want to express through my own logo.
The logo represents myself;
the logo expresses my attitude : energetic, bold, creative;
the logo shows my strength: rational and empathetic.
02 \ DESIGN PHILOSOPHY
My Chinese name is 谢 - Xie 玉 - Yu 珩 - Heng, so I use three initials XYH to combine as my logo. As my Chinese zodiac is cow, I want to integrate it into my logo as well.
I spent quite some time on design website to look at different logo, and collect inspirations.
From ZCOOL - 创小客
From ZCOOL - 阿拉鱼鱼
03 \ COLOR
The color I select is light blue and orange, they represent my strength of rationality and empathy.
#81a6d7
C:52 M:27 Y:0 K:0
R:129 G:166 B:215
#f6b86e
C:1 M:35 Y:60 K:0
R:246 G:184 B:110
04 \ LOGO
The logo combines XYH three letters together, and the shape of Y is transformed to be like a horn, which represents my zodiac.
0 \ LOGO VARIANTS
The logo is flexible to be used in different background and occansions.
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